“Don’t hold back” is at the center of Häagen-Dazs’ new brand idea, premiering worldwide today with the help from The Chemical Brothers.
Häagen-Dazs doesn’t hold back when it comes to only using the best ingredients in its products. That’s why it’s the best ice cream in the world. And that’s why the term “Don’t hold back” is at the center of Häagen-Dazs’ new brand idea – a call for everyone to follow their inner voice and live life to the fullest.
The new brand idea is launched with a new film that embodies the encouraging and positive approach of “Don’t hold back”. Accompanying the film is a new version of The Chemical Brothers’ Grammy awarded song “Galvanize”, a fitting soundtrack that celebrates going for what you want in life and following your own path.