“Don’t hold back” is at the center of Häagen-Dazs’ new brand idea, premiering worldwide today with the help from The Chemical Brothers.

Häagen-Dazs doesn’t hold back when it comes to only using the best ingredients in its products. That’s why it’s the best ice cream in the world. And that’s why the term “Don’t hold back” is at the center of Häagen-Dazs’ new brand idea – a call for everyone to follow their inner voice and live life to the fullest.
The new brand idea is launched with a new film that embodies the encouraging and positive approach of “Don’t hold back”. Accompanying the film is a new version of The Chemical Brothers’ Grammy awarded song “Galvanize”, a fitting soundtrack that celebrates going for what you want in life and following your own path.

This new rendition of the song is the result of pairing the classically trained Cape Town Youth Choir with the gospel group Ukhonukamva Worship Choir.

The film features Japanese fashion icons Aya and Ami Suzuki, Swedish-Korean actress Nim Kyoung Ran Sundström and Untimitive Dance Company as well as Lavender Hill Softball Club, both from South Africa.

To make “Don’t hold back” come alive Häagen-Dazs is hosting events around the world – from panel discussions to summer parties – and exciting ambassadors will use their unique voices to help communicate the message. In addition, Häagen-Dazs has partnered with a number of social initiatives on a local level to help support women in not holding back.

This festive, Häagen-Dazs brings you a new line of collaboration products with BTS character TinyTAN – in Thailand. TinyTAN is a group of lovable characters created from the seven members of BTS. It is designed with distinct personalities that spring from the persona of the BTS members. TinyTAN licensed products include: Häagen-Dazs TinyTAN Ice-Cream Bites Special Edition, Häagen-Dazs TinyTAN Minicup Party Pack, and the Häagen-Dazs TinyTAN Chocoholic Moments Minicup Multipack. Join us on this narrative universe that takes the characters across the boundaries of reality and imagination. Together is better, don’t hold back.

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Chocolate Pint

The classics are the best (well, our classics are the best). Enjoy this velvety chocolate ice cream made with real cream and milk for one indulgent pint.

Strawberries and Cream

Strawberry Minicup

A Häagen-Dazs classic, in a mini cup just for you. Our Strawberry Ice Cream is made from the juiciest handpicked strawberries in all the land.


Chocolate Choc Almond Stickbar

Layer upon layer of indulgence. Start with the Belgian chocolate and crunchy almond coating then savour our signature chocolate ice cream before reaching the creamy fudge ribbons.

Our Extraordinary Ingredients

Each scoop starts life as only four ingredients – cream, milk, sugar and eggs. To that, we only add amazing.

The Häagen-Dazs Way

Häagen-Dazs have been making ice cream like no other since 1960. Click here to watch the story so far.